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Who said the PTA mom can't unwind with a cold beer after a long day of carpooling?
Combining relatable "mom moments" with the Miller Lite brand to de-sexualize beer and target the untraditional consumer — the Mom.
Disguised as a grocery store, the 'Boring Mom Store' will serve as a pop-up paradise for MOMS ONLY featuring massage chairs, pedicure stations and most importantly, no children.
Grocery shopping never sounded so appealing.
Miller Lite Campaign
Print Ad 1
Pop-Up Shop
Miller Lite Campaign
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